Golf GPS

Pssst its up to you

As we just came back from a long road trip through South Carolina, Florida, as well as up to Northern parts of Ontario (and everywhere in between).  We are sorry to say this...but DAM! Can someone please have a positive outlook on the golf industry.  It was like we were talking to the living dead.  Yes economy has slowed down, and yes it seems that golfers are just not playing as much as they used to. But......

With all that time driving it got us thinking. As you know (and if you don't - you do now).  We provide a GPS solutions that helps your golf facility (with little money out of your pocket) generate an ongoing revenue as well as we work with you to market it, help you generate a list of your customers, etc. etc.  Now enough of the sales pitch.

What we have noticed is that it doesn't matter what solution, product or service someone brings to your club.  And our hope is that you get this without us sounding all high and mighty....YOU are the only person who can take your golf club where it needs to go. There is no product, solutions, service, or whatever that will build your golf club for you.  Sure we can show you cool stuff that can help you and your golf club, but in simple terms "Stop Screwing Around And Expect Someone Else To Save Your Club".

Its all about EFFORT (from YOU)...or should I say "Educated Effort”.  Find the right information, get access to the right resources and with YOUR EDUCATED EFFORT nothing can stop you.

The simple fact remains that’s only 25% of what you need is a product, solution or service offering.

You still need throw in 25% effort, 25% determination, and 25% sticktoitiveness.

…And that’s the 75% that YOU and ONLY YOU can provide!

The golf business can be exciting and scary and fun and profitable all at the same time.  If YOU allow it to.

 

Golf GPS thoughts from the road

Thoughts from the road.  How golf courses can use GPS to extract value.

Do you know where your cash-flow is?

Due to a lack of marketing savvy, entire businesses voluntarily shut down their flow of cash, and willingly allow dollars that were headed their direction...Yes, this is sounds dumb. But it’s common.

Here’s an example: You’re selling a your round of golf for $59, and you’re doing well. Then, for whatever reason, sales begin to drop.  Competition around you starts discounting, economy goes sour, etc.

You decide your round of golf needs a dramatic rescue to perk up sales again. So you do what most golf courses do...

Slash The Price!

And it murders your bottom line.

You know what we tell clients to do? It’s simple: Don’t slash the price. Rather... increase the PERCEIVED VALUE of the round by sweetening it with goodies.

Your product is worth what you convince your customer to perceive it’s worth.

Not only do we know what we are talking about here.  We'll even provide the solution - both the product and the marketing!

Golf Cart on STEROIDS

Now that's a golf cart! 

 

This is where golf is growing?

I was at a seminar not too long ago and one of the speakers happed to be from the PGA.  He made some interesting comments about where golf is heading in North America (particularly in the USA).  One key statement that I recall and it relates to the article below, is that only one (1) new golf course was being built the USA this year.  The closing of over 30 golf courses happen over last year and this year (I hope I got that number correct).  So if the North America golf market is saturated (golf courses to golfers), then where is the next market?

 http://www.farwestchina.com/2010/08/golf-in-xinjiang-elite-sport-in-poor-province.html

As for GOLFLOGIX SYSTEMS business revolving around providing a GOLF GPS service solution to golf courses where they can use this solution to generate revenue and provide value to their customers.  Thank God (hopefully I don't offend anyone with that terminology) we can do business worldwide.

The business of golf

As we are willing participants in the 'BUSINESS OF GOLF', (quick plug for us)  We provide a revenue opportunity to golf courses using GPS.  It is nice to see the education system in Canada finally recognize a four year degree program.

 http://www.bcgolfnews.com/2010/08/north-americas-only-golf-management-degree-program

Our only suggestion to these programs are they teach up to date (we mean 21st century) information to the individuals taking the program.  Some suggestion from us our below (again its our blog so we can do this)

• New Marketing Tools (social media, SEO, CRM, Email, etc.)
• Revenue Generation  - how to attract, convert, and build buying relationships with potential customers
• Customer Relationship Building - it is not a one and done methodology
• SALES - how to sell, how to generate more revenue per customer, upselling, downselling
• Technology - you should be enabled to control systems.  Don't let non-golf people control your business

We could go on and on (but this is not about us).  Canada is becoming leaders in the business of golf!  Golflogix Systems has been in the business of golf for over 7 years now, and we are still excited!

Things are changing in GOLF

Have you seen the new website for Golflogix yet?  https://golflogix.com/Default.aspx

Building a community of like minded (golfers), who post, chat, put up photos,etc.  

Why you need to monitor Social Media

Social Media can be an information overload.  It is changing the way you approach business.  It another avenue to get noticed or read by potential customers.  Interesting article that stretches your brain.

 http://mashable.com/2010/07/29/monitor-measure-brand-social-media/

A friend said to me, "you must get to play a lot being in the golf business!"...........................oi....................

The party continued during the game

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